Analytics

For anyone who wants to boost their e-commerce store sales, it’s incredibly useful to know all steps of user interaction with the website. However, without the right analytics tools, this may look like playing guessing games. For example, remember the “hot and cold” game where the chosen player has to figure out some mystery action and the crowd shouts “hot!” or “cold!” depending on the player’s right or wrong guesses?
18 May 2021
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An e-commerce website needs user interaction tracking like no other. Knowing your transactions, traffic sources, cart abandonment, and much more will help you improve your sales and marketing efforts. 
20 Apr 2021
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Today, successful digital marketing would be impossible without various tracking codes or tags. However, it can be overwhelming to find your way through the ocean of tags for various tracking purposes. Luckily, there is a smart free tool by Google that can help you manage all tracking codes in the same place and its name is Google Tag Manager (GTM for short).
24 Mar 2021
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Getting deep insights into your website’s traffic and customers’ behavior is priceless. However, this can be available to anyone for free with Google Analytics. All you need is to install the tool and dive into its valuable statistics. Today, we will show how the Drupal Google Analytics module can help you easily set up GA on your Drupal website. Let our tour of Drupal Google Analytics for Drupal begin!
24 Feb 2021
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