Analytics

Behind every successful person is a significant amount of coffee drunk and a large amount of processed information. Therefore, we invite you to drink coffee and read our new article on the difference between clustering and segmentation.

For anyone who wants to boost their e-commerce store sales, it’s incredibly useful to know all steps of user interaction with the website. However, without the right analytics tools, this may look like playing guessing games. For example, remember the “hot and cold” game where the chosen player has to figure out some mystery action and the crowd shouts “hot!” or “cold!” depending on the player’s right or wrong guesses?

An e-commerce website needs user interaction tracking like no other. Knowing your transactions, traffic sources, cart abandonment, and much more will help you improve your sales and marketing efforts. 

Today, successful digital marketing would be impossible without various tracking codes or tags. However, it can be overwhelming to find your way through the ocean of tags for various tracking purposes. Luckily, there is a smart free tool by Google that can help you manage all tracking codes in the same place and its name is Google Tag Manager (GTM for short).