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For anyone who wants to boost their e-commerce store sales, it’s incredibly useful to know all steps of user interaction with the website. However, without the right analytics tools, this may look like playing guessing games. For example, remember the “hot and cold” game where the chosen player has to figure out some mystery action and the crowd shouts “hot!” or “cold!” depending on the player’s right or wrong guesses?

An e-commerce website needs user interaction tracking like no other. Knowing your transactions, traffic sources, cart abandonment, and much more will help you improve your sales and marketing efforts. 

How is your website’s analytics tracking going? You can always make it better! In our previous blog post, we discussed the fundamentals of Google Tag Manager (GTM) — a helpful tool that enables you to manage all tracking codes from all services (Google Analytics, Google AdWords, Quora Pixel, etc.) in the same container where every detail is configurable via a user-friendly web interface.

Today, successful digital marketing would be impossible without various tracking codes or tags. However, it can be overwhelming to find your way through the ocean of tags for various tracking purposes. Luckily, there is a smart free tool by Google that can help you manage all tracking codes in the same place and its name is Google Tag Manager (GTM for short).

Getting deep insights into your website’s traffic and customers’ behavior is priceless. However, this can be available to anyone for free with Google Analytics. All you need is to install the tool and dive into its valuable statistics. Today, we will show how the Drupal Google Analytics module can help you easily set up GA on your Drupal website. Let our tour of Drupal Google Analytics for Drupal begin!

In an ideal world, only real and well-behaved users access websites. Unfortunately, many “visitors” knocking on your website’s doors are malicious bots that masquerade as humans. Their goals are spam comments, spam emails, and spam forms — and these are just some relatively innocent examples. They, so websites need to learn to distinguish between real people and bots and use the blocking mechanisms.

Imagine a smart website that automatically performs the right actions in response to particular events. Even complex scenarios are easily achievable. The cherry on top of the cake is that all this is possible without long lines of code — all you need is your Drupal admin dashboard. Interested? Welcome to get acquainted with the Drupal Rules module! See how one of the most popular modules in the Drupal development history can help you with website workflow automation.