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An e-commerce website needs user interaction tracking like no other. Knowing your transactions, traffic sources, cart abandonment, and much more will help you improve your sales and marketing efforts. 

How is your website’s analytics tracking going? You can always make it better! In our previous blog post, we discussed the fundamentals of Google Tag Manager (GTM) — a helpful tool that enables you to manage all tracking codes from all services (Google Analytics, Google AdWords, Quora Pixel, etc.) in the same container where every detail is configurable via a user-friendly web interface.

Today, successful digital marketing would be impossible without various tracking codes or tags. However, it can be overwhelming to find your way through the ocean of tags for various tracking purposes. Luckily, there is a smart free tool by Google that can help you manage all tracking codes in the same place and its name is Google Tag Manager (GTM for short).

Getting deep insights into your website’s traffic and customers’ behavior is priceless. However, this can be available to anyone for free with Google Analytics. All you need is to install the tool and dive into its valuable statistics. Today, we will show how the Drupal Google Analytics module can help you easily set up GA on your Drupal website. Let our tour of Drupal Google Analytics for Drupal begin!

In an ideal world, only real and well-behaved users access websites. Unfortunately, many “visitors” knocking on your website’s doors are malicious bots that masquerade as humans. Their goals are spam comments, spam emails, and spam forms — and these are just some relatively innocent examples. They, so websites need to learn to distinguish between real people and bots and use the blocking mechanisms.

Imagine a smart website that automatically performs the right actions in response to particular events. Even complex scenarios are easily achievable. The cherry on top of the cake is that all this is possible without long lines of code — all you need is your Drupal admin dashboard. Interested? Welcome to get acquainted with the Drupal Rules module! See how one of the most popular modules in the Drupal development history can help you with website workflow automation.

Collection of Drupal modules for optimal date and time formats There are plenty of ways to display the same date and time on your website. Do you prefer the 12-hour or the 12-hour format? Would you like to include the day of the week? Or maybe you want to specify the start and end date and time? The choice of the format may depend on preferences and conventions that exist in different countries, as well as the specific website use cases and requirements. Of course, Drupal provides different ways to display the date and time in the needed ways. Let the Golems team offer you an overview of date and time formatting options for Drupal websites. This will include the Drupal core capabilities, as well as a bunch of cool contributed modules.

What's new in PHP 8: overview of key features and improvements A major update of a programming language is always a huge event in the software development world. One of these big days was November 26, 2020 — the PHP 8 release date. Our Drupal development team was happy to welcome the arrival of PHP 8.0. It’s not just Drupal development teams that their breath at this release — PHP also lies at the heart of WordPress, Joomla, Magento, OpenCart, Craft CMS, PyroCMS, OctoberCMS, Contao, ExpressionEngine, and other CMSs. In addition, this open-source, platform-independent, powerful, flexible, fast, well-documented, and easy-to-learn programming language is used on websites without any CMS. In total, according to the stats, PHP works on 79.1% of websites whose server-side programming language is known.