Sites performance optimization

Optimization of the site's speed load and its performance.

There is no secret and according to Google, 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load. Quite possible that your customers are gone, probably forever. There is one disappointing new - if your website is not fast enough, unfortunately, but you will lose both customers and revenue. Golems team can be used to understand the reasons why the website is slower than another one by using manual instrumentation.

People don’t like to wait when browsing the web or navigation through the website. 3 seconds of wait is what the average person tolerates nowadays, and that number is going down every day. Google recommendation is actually to keep the server response time below 200 ms (time is taken to load the necessary HTML to begin rendering the page from your server, subtracting out the network latency between Google and your server). 

What makes your website slow? What kind of tools can we use for improving performance? The most popular services we use are Gtmetrix and Google Speed Scorecard. These free services perform plenty of simulated loads, review all the possible improvements of code, requests. 

Images - are one of the most common issues. For example, the eCommerce website or the landing page of the famous photographer can not work without high-resolution images. Fortunately, Drupal has lots of optimization modules and technologies which compress the image without losing quality. But not only pictures have to be optimized, but along with it’s also important to minify JavaScripts, CSS, HTML, minimize requests size, redirects, specify a cache validator, and so on. By the way, caching is a magical adjustment that can be configured for you. There is no necessary every time to load the same block or information when browsing the site. Cache helps the website reuse this temporary information and load pages as fast as possible. 

That is, performance site optimization, as a web development service, includes the set of rules, improvements, and adjustments, aimed to significantly increase the site's speed load as well as usability. 

Our team, of passionate Drupal developers, provides custom website development services to extend and increase your business.