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Have you ever wondered why the websites you visit frequently offer products or services that might interest you? For example, an online movie cinema website shows different combinations of movies that usually suit your tastes well. The same can be said about online stores. Whenever you return to the website, it suggests items you'd like to buy. Most of the time, predictions match your tastes. This indicates that such Drupal websites use machine learning to personalise the customer experience.
One of the characteristics of a modern website is accessibility which means that anyone, including people with disabilities, can use your website without any problems. WHO estimates that 1.3 billion people, or one in six people worldwide, have a significant disability. This is a massive audience for your website. They will purchase your products and services if you make your WCAG Compliance website available to everyone.