10 ديسمبر 2019

Hey folks!

Christmas is coming very quickly and our team prepared for you some stocking stuffer update. 

Would you like to have a handy cloud platform to manage your business? Definitely yes! In this article, we desire to introduce you to one of the best and popular CMS ever. Salesforce - the cloud platform, connecting the entire customer journey across Sales, Service, Marketing, Commerce, and every touchpoint.


Salesforce an American cloud-based software company was founded in 1999 by the former executive of Oracle  - Marc Benioff. The main objective - is the construction of affordable software and the introduction of it completely online as a service. This is a perfect platform for change. Most global companies are Salesforce customers and use this platform as a solution to their business needs. Among them: Adidas, AWS, Canon, Philips, Toyota, American Express, Western Union, Cisco, KLM and many others. It was a discovery for us that the US Visa Application Center uses Salesforce to collect visa requests, process and issue them.

Salesforce, as a company is a partner of various representatives of the IT world and accordingly, they offer ready integration solutions, advanced services to meet the requirements of end customers and many more different opportunities. Amount of them are - Apple, Microsoft, Google, Amazon. In addition, Salesforce proposes the whole range of products: Sales Cloud, Service Cloud, Marketing Cloud, e-Commerce Cloud, Heroku, Integration, Community Cloud, Einstein Analytics. 

The company’s sustainability leadership efforts are also worth mentioning. Ranking #2 in Barron’s 2018 list of 100 Most Sustainable Companies, it proves to be a tech company that harnesses innovation while considering the state of the environment. It does so by achieving net-zero greenhouse gas emissions globally and delivering a carbon-neutral cloud to its customers.

5 biggest ADVANTAGES of using SalesForce.

  1. It’s extremely easy to start for both developers and customers. 

    We think it’s the biggest benefit of using SalesForce. As it’s a cloud-based platform, there no need to deploy any local environment to work, install and configure any additional software, as a CRM it can be easily accessed and the customers can be supported as soon as possible. In additional all the information stores in the cloud, and as a result, there is a possibility to work with it in real-time. The one thing you only need is an internet connection. All the functionalities and benefits will be available for everyone.

  2. As a CRM

    It’s very important to save time, but more beneficial to save your customer’s time. Any questions or issues can be successfully resolved on time. Your staff will highly evaluate the possibility to work in multitasking CRM, because collecting and organizing actionable customer data is a full-time job, and this could lead to the mistakes. It will bring the satisfying of your customers on a higher level. In addition, the SalceForce is easily integrated with third-party services. Any departments of your company can be engaged with common CMS in case your employees waste time with multiple entries into different systems. For instance, accounting department will amazing enjoyment by interaction with your CMS, by sending the invoices, receiving and managing the orders, storing the sensitive information, etc. Seamlessly manage all the finances throughout your organization with the top-rated accounting solution on Salesforce AppExchange.

  3. E-Commerce 

    21.8% of the world’s population regularly shops online accounting for 11.9% of all retail sales worldwide. Until recently, many eCommerce platforms were sufficient for launching and managing online retail stores at scale. With so many ways for customers to buy products, it’s becoming increasingly important for businesses to find an ideal solution for omnichannel retail. Salesforce delivers everything a retailer required to take their business online including marketing, merchandising, content management, handling and deploying promotions, customer service management, order fulfillment, inventory, endless data, and artificial intelligence that maximizes customer personalization on a 1-to-1 level. Commerce Cloud supports some of the most well-known brands in the world, unifying customer experiences at every touchpoint and making retail (both on and offline) easier to manage. This includes brands like: GoPro, Ethan Allen, Godiva, Fila, Puma, Converse, Joann, Pandora, Skullcandy, Under Armour.

    Salesforce Order Management. By activating selling in-store products online it transforms stores into distribution centers. It definitely can manage order lifecycles, status, and history to ensure a consistent order capture process. This also unified retail operations tailored to your specific needs.

    Endless Aisle. Please pay attention that it can easily let you extend your digital commerce into the store by giving in-store customers with unlimited product options and online-only products, ensuring store associates access to inventory in real-time for any product location, and offering multiple fulfillment options. Enjoy the master mobile commerce with a full suite of mobile-first capabilities, including responsive design, data-driven mobile UX, and one-touch payment.

  4. Salesforce Live Agent and Live Chat

    Salesforce Live Agent is embeddable live chat support super suitable for businesses with a engaged limited support team. The system can be embedded in your applications or website, which enables your prospects and customers to communicate with your business on the web while currently on your app or site. Your team can be on standby 24/7 so that they can immediately respond when someone requires their assistance or attention. Meanwhile, Salesforce LiveMessage is a mobile messaging solution to stay connected with your customers on the go. This offers a more convenient method of providing a solution without getting tied to the web browser. Personalized conversations happen in the messaging app preferred by the customer—SMS or Facebook Messenger. 

  5. Einstein Analytics

    Einstein Analytics products include Sales Analytics, Service Analytics, B2B Marketing Analytics, Einstein Analytics Platform, and Einstein Discovery. Its purpose-built analytics apps are developed for uncovering insights, exploring data and instantly taking action for every member of your business using any device.

    IT can use automated predictions to improve workflows and business processes, which thanks to Einstein, are so intelligent they automatically adjust based on incoming data, even thirty-part data, to better engage with customers. And all of the data is crystal clear with analytics. So everyone has visibility in key data insights to grow their business faster than ever thought imaginable. Salesforce Einstein, it’s AI for CRM

Admittedly, no doubt Salesforce is one of the most innovative CRM software providers. From their revolutionary idea of a cloud-based CRM, they continue to improve their products and expand their offerings to offer more value and functionality to their users. Salesforce has an extensive collection of products from small businesses to enterprises, for sales, marketing, support and IT teams in a variety of industries.

That’s a shortlist of products you may try, SalesForce opens lots of doors for you and your business. We live in an amazing time when everything is possible. In this article we would like you to be informed of the cool and suitable software ever. 

No article without analytic data =) In a nutshell about the achievements: 

  • Salesforce takes the second place in “2019 Fortune 100 Best Companies to Work For”

  • Forbes announced The World's Most Innovative Companies - Salesforce the third place. 

  • Salesforce is the best CRM by G2 Crowd Grid version. 

  • More than 150,000 companies use Salesforce CRM to grow their business.

Blaze your trail with Salesforce. See you in the new and fascinating articles.
With love, your Golems team.