Every new year brings new challenges and opportunities for creativity and experimentation with web design. What will be the leading web design trends in 2023? Let's explore this together and discover what new predictions and trends for 2023 will help websites stay relevant and appealing to users. They will give you a clear idea of what will happen in website design and how to prepare for change. Are you ready to embark on a journey into web design? Are you ready to discover the latest trends shaping the Internet's future? Let's explore together!
Top 15 Web Design Trends for 2023
Web design trends can change due to emerging design technologies and practices. This article looks at the most popular web design trends in 2023. In our opinion, these trends will continue to be relevant until 2025.
Augmented reality (AR)
In 2023, augmented reality (AR) will become the mainstream web development trend. According to Statista, by 2027, the number of users in the expanded virtual reality market will be 2593.00 million.
While adding AR elements to a site can be difficult for eCommerce business owners, such technologies improve the experience. You can visit Amazon or IKEA to feel this unique experience.
With AR techniques, customers can visually test products in online stores, reducing maintenance costs. Companies that have added the ability to view commodities at home have made online shopping as tactile as possible, decreasing returns.
Recently, large-scale virtual showrooms based on augmented reality technologies have appeared that can give customers the illusion that they are in an actual store. One such example is the AR Jaguar showroom. Shoppers can see and evaluate things as realistically as possible with 3D presentations and fittings to ensure they only buy what suits them. Experts unanimously believe that augmented reality technology will radically change the eCommerce area and create additional opportunities for web designers to improve interaction with the client base.
Progressive Web Apps
Progressive Web Apps (PWA) is a web development technique that functionally and visually transforms a website into a mobile app. It runs regardless of the browser on all gadgets from the same codebase and deals with buyers like native applications. Let's discuss the profits of making a PWA and their impact on the profitability of an online business:
- cut development and maintenance costs
- a quick introduction to the market
- simple distribution
- flexible installation
- economical use of device resources
- significant download speed
- ability to use digital products offline
- growth of engagement and platform conversion
- fast service and updating the online page
The growing popularity of PWAs is because, according to Statista, by 2026, the global mobile sales market will achieve $ 8.1 billion, which means that people will actively utilize their devices to satisfy all needs. The development of progressive web apps allows the firm to remain competitive. Such digital solutions are already successfully used by Starbucks, Uber, BMW, etc.
The images that emerge from our youth are nostalgic. Previously, web designers preferred the style of the 80s, but in recent years, the 90s have become a big trend. The retro style may seem a novelty for younger users but attracts admiring glances. An example of a site inspired by 90s trends is The Museum of Mario.
The next retro trend gaining popularity in web design is the bright nostalgia of the 2000s. This era saw the emergence of many unique technological solutions and know-how. The main attributes of the 2000s are neon shades, textures that resemble CDs, and other details of club culture.
For a long time, the owners of many sites on the Internet have wanted to add reflective elements to their online pages; they must change the logo style and interface design.
Artificial intelligence technologies and chatbots
Another trend of recent years that will continue into 2023 is the addition of artificial intelligence (AI) to web design. Today, AI-backed technologies are used to create various platforms, e.g., to test digital products and improve content.
As artificial intelligence develops, more firms will use it to create optimal customer interactions and optimize their online pages following search engine algorithms. AI-backed chatbots are ready to provide buyers with personalized helpers and assist them in finding the products or services they are interested in. Here is an example of a site using AI systems, the Looka site.